The GoEco volunteers' organization was established in 2005 by Jonathan Gilben and Jonathan Tal. They both hold University degrees in Environmental/Geography studies. Both have traveled extensively, participated in and created international ecological projects.

Based on their extensive experience, Gilben and Tal introduced the concept of volunteer tourism in Israel and created volunteers' projects locally for participating international volunteers. They successfully ran their first volunteer project at the Israeli Sea Turtle Rescue Centre in Michmoret, on the Mediterranean Sea, during the summer of 2006.

GoEco has established dozens of ecological and humanitarian programs in cooperation with organizations both in the Arab and Jewish sectors in Israel. The organization offers an informed and vetted selection of projects to GoEco participants. Their target audience is the ecologically concerned and adventurous traveler who wants to explore a region firsthand and to get to know the local people, customs and eco-system through a vetted volunteer program.

GoEco organizes the logistical aspects of each program in Israel, including living conditions, subsistence, security, and work plan and leisure activities. GoEco ensures that each volunteer arrives prepared and ready to participate in a program that welcomes the volunteers' help and assistance.

GoEco arranges for hundreds of Israeli and international volunteers each year to participate in ecological and humanitarian programs initiated by its' partner organizations around the world. Through careful preliminary on-line interviewing, GoEco connects each volunteer with the most suitable program. GoEco selects the best available program around the world, updates the availability and timing of projects, validates the quality and reputation of the project, and assists the volunteer in preparing for the trip.