This one-off seminar is aimed at charity staff, or volunteers responsible for social media at a charity, who want to learn the secrets of selling their organisation on social media. Karen Ackerman of www.MediaStories.co.uk will lead the session which will explore different ways of communicating with your audience and how your whole organisation can benefit from what social media can do. Participants should ideally be using social media on a regular basis for their organisation and should be familiar with the language of Twitter and Facebook.
Topics will include:
- How to create engaging ‘visual’ content
- Advertising on social media
- Using analytics to measure your performance
- Scheduling tools
- Telling stories
